Overall rank #43 · Category rank #2

Snowplow

Behavioural data collection and customer data infrastructure.

Index score80.1out of 100 · method 1.0

Scoring evidence

How 80.1 points were assigned

Method details
Adoption18.6/25
Community10.5/15
Recent activity18/20
Deployment10/15
GTM fit13/15
Licence10/10

Deployment readiness · 10/15

A workable self-host path exists, but setup or ongoing operation needs more technical effort.

Practical GTM fit · 13/15

Supports a substantial go-to-market workflow and replaces part of Segment, mParticle.

Licence · 10/10

Permissive open source: Broad rights to use, change and redistribute.

Repository evidence

Facts used in this snapshot

GitHub stars
7,021
Forks
1,171
Open issues
59
Last push
26 June 2026
Default branch
master
Licence
Apache-2.0

Source: Snowplow repository · checked 20 July 2026

Editorial review

What the classification means

Mature

Maturity label based on the project’s public repository footprint, recent activity, and practical readiness.

Strong shortlist

Recommendation for where this project belongs in an initial evaluation, not a purchasing guarantee.

Permissive open source

Broad rights to use, change and redistribute.

analyticsdatadata-collectiondata-pipelinemarketing-analyticsproduct-analyticssnowplowsnowplow-eventssnowplow-pipeline